SWOT Analysis of Skoda

SWOT Analysis of SkodaIntroduction. afterward began an industrial revolution from England in late 18th century around of Europeans and just about separate countries soci exclusivelyy and economically counterchanged. Such as they pillow aspect from home-based hand manufacturing to large-scale factory production. As a result of that slew were moved to hire of iron and steel, unfermented energy sources, the invention of new machines that ontogenyd production. As well as this was mainly caused to continue the transports and communication sectors. Eventually there were certain values in the automobile effort. ( resolvent.com/03-02-10). That has got a rapid development Such as land rover, jaguar from England and Audi from Germany were do fast as a result of the great industrial revolution. twain cyclists named Vaclav Klement Vaclav Lourin started to excite their own bicycle industry in the year 1895 whose unpolished was Czechoslovakia from the Eastern Europe. Then they were s ucceeded to develop their industry by making motorcars, rear ploughs and air planes. They made a brand name for this multiple industry Skoda one of the great invent of these cyclists. Nevertheless from 1925 to 1990 they couldnt be successful because of governmental changes, war, economical depressions. (www.skoda.co.uk/03-02-10) As a matter of fact they decided to connect with Volkswagen AG (VAG) came from Germany which has got the biggest manufacture of Europe for their products included Volkswagen, Audi, Skoda, CEAT, Lamborghini,bently and Bugatti. However in this handle I am going to analyse and illustrate about Skoda automobiles case study from The Times 100.1. gibe to the case study the unwrap weaknesses that SKODA UK was able to identify through the SWOT analyse crowd out be explained as follows* Recently Skoda has 1.7 market sh ars in the world car market. So that its not enough to fit into highly competitive fragmented market. Because Mercedes Benz, Ford, BMW and oth er high branded products has succeeded in the car market.* Skoda doesnt clear a healthy brand image about their products. Because nodes mean that their brands are out-dated perceptions as guests think that their products contain poor vehicle quality, assembly, design and materials.2. Skoda did use enough enduringness to turn its brands weakness into an opportunity as bellows* They started to make several(prenominal) products with dissimilariation according to the market as they move over realized what the customer wants. Because they have got to know that there is a gap among their competitors. So that they have created a slogan named The manufacturer of happy drivers. (www.skoda.co.uk/03-02-10). The reason why they have created that slogan they havent promoted their brand itself like their competitors however they do promote the customer experience what the customer needs.* They have decided to design cars with various ranges for the prim market segments. For instantThe Skoda Fabio is sold as a basic and quality city carThe Skoda Superb offers a more luxurious, up market appealThe Skoda Octavia Estate provides a family with fun drive but also a great big boot. Considering with other products they introduced quality cypher cars when comparing with their competitors. They have a good combination when we considering about their ranges of the car market. Their products lifecycles every steps are environmental friendly. This is mainly caused to increase their customer minds brand image and accurate EU legal procedures. For exampleTheir cars dont make much noise because they have created those with improved sound quality.They used to reuse their products as much as possible.They are using the latest intimately environmental-friendly manufacturing technologies for their manufacturing process.Their cars dont use much fuel according to the force of those machines. So that the efficiency of those machines are exquisite when we considering about using fu el for them.3. The Skoda has identified some external menaces such as. According to the case study the main threat that Skoda facing is market competition come from their competitors. For instant if competitor accounting entry cheaper and good quality products for the market. As an example 50 car makers participating in UK car market. 2000 model selections have for the customers. So Skoda should active effectually to wining their market share from others. EU legal and environmental dominions also ordain extra preacher for the Skoda. As a resalt of that they should spend more notes for their product life cycle rather than their competitors. Because they using environmental- friendly technologies and facilities are al airs more costly than others. Not only environmental regulation but also other legal rules also reason to increase production cost. Such as labours minimum wages, welfare, working hours, government taxations etc4. According to my personal point of view about SWOT a nalyse, it is an enormously profitable spear for any kind of organization. Because it has been facilitated for management to understand and decision- making for all sorts of situations. The SWOT analyses provide very clear pitcher to organizational home(a) strengths, weaknesses, opportunities, threats for management. Swot analyse is scheduled to know how acts the congenital factors for a business. Because internal influences are some factors which preceded a business for the success. As they can acquire competitive advantages. Product differentiation and cost leadership are cognise as competitive advantages. In the other hand SWOT analyses can be used inside a business in different ways to gain different perspectives. Such as (Robson W. /1997) (www.tutor2u. Net/2010).The way how they contribute their sales.Making an unbreakable partnership.Finding an alternative way to change the supplier.Adding some investment opportunities.How to launch for the new market and also how they use their business ideas for the improvement and success of their business.In the view of the above overcompensate the SWOT analyses can be explained as a compulsory putz for the modern business world. I said so because this is the unique tool and the only way that helps to create a perfect internal environment.ReferencesAnswer .com /03-02-10/ Industrial revolution/ online in stock(predicate) From http//www.answers.com/topic/industrial-revolutionWendy R. , 1997 Strategic Management Information Systems secand edition, fiscal times, Prentice Hall , capital of the United Kingdom, UKWww.skoda.co.uk/ About Skoda/ online Availble From http//www.skoda.co.uk/aboutskoda.aspxwww.tutor2u. Net , Strategy- competitive advantage online, Available From http//tutor2u.net/business/dodge/competitive_advantage.htmBibliographyQuick MBA , 1999-2007, Strategic Management online Available From http//www.quickmba.com/strategy/swot/Rugman A., Collinson S. , 2006, International Business (4th Edition), Fin ancial Times ,Prentice Hall , London ,UK