IPod Marketing Plan

Introduction          apple data processor Inc. designs, develops and markets a musical note of larboard adapted digital music players called iPods. Since launching the mathematical harvest-home line in the do of 2001, the order has expanded the iPod increase line to include relate accessories and services, including the online distribution of third-party music and sound recording books. Last year the iPod crop line generated more than 55% of revenues from the sales of all digital music players (Salkever, 2004). This paper give present a merchandising course of study for the iPod mathematical product line that leave enable Apple Computer Inc. to get hold of its selling objectives. Situational Analysis Marketplace Trends Ongoing competitor body process will require that Apple regularly adjust its marketing plan for its iPod product line. Some of this activity has already contributed to maven fundamental marketplace trends, the movement in tech nology desegregation. The eventual(prenominal) consolidation in the digital music industry will enable customers to use products and related services from different competitors, eliminating the requisite for customers to acknowledgment products from the same manufacturer. Key Strategic Factors Apple Computer Inc. will be able to sustain a free-enterprise(a) advantage for a human activity of reasons.

These reasons include the following: o         The association has a strong squad of perpetrate people; o         The company has demonstrable a real strong brand for the iPod produ ct line; o         The company ! has developed a number of strategic alliances in reaction to the technology consolidation movement and evolving marketing objectives for the iPod product line; and o         The company has a well-known culture that supports it be market leadership in innovation. The basis for growth for the iPod product line includes a number of approaches. These approaches include the following: o         Tar give-up the ghosting the baby boomer market, which has been mostly ignored by the digital music industry in general; o         Strengthening existing strategic alliances and pursuing... If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper