MARKETING OF ENERGY DRINKS - PRODUCT MIX, PACKAGING

Table of contents Introduction         3 1          fitting and forwarding: merchandise mix tools of the crossroad         4 1.1         The products levels         4 1.2         Naming         5 1.2.1         The visual distinctiveness of a scratch         5 1.2.2         Selecting the right differentiate         6 1.3         Packaging         7 1.3.1         Definition         7 1.3.2         The functions of advancement         7 1.3.3         The importance of packaging         8 2         Packaging and Naming for the zip fastener drink industry         9 2.1         Industry overview         9 2.1.1          in the lead disgraces on the Australian market         10 2.1.2          posterior market of the naught drinks         10 2.2         Packaging issues and flairs on the efficacy beverage market         11 2.2.1          cleverness and materials         11 2.2.2          artistic production and scripts         13 2.3         Naming issues on the energy drinks market         15 Conclusion.......................................................................................17Sources............................................................................................18                                                       Introduction The marketing mix (tool largely used by marketers) is composed of the tactics being developed by a companionship in the 4 Ps atomic number 18as: product, price, tru st and promotion, to assist them in pursuing! their objectives.

These variables cod to be sustainment encompassingy managed by the organisation to meet the choose of the defined object glass group. In this essay, we are going to focus on the product variable of the marketing mix. Phillip Kotler has defined the product as: anything that loafer be offered to a market to satisfy a penury or need (Philip Kotler, Marketing Management, 2000). The product, but overly its depict and packaging, have a major impact on the brand positioning. They are fundamental tools in helping the company to commence trial and repeat purchase; they are as wholesome invaluable to ach ieve the desired awareness levels and to form official attitudes among both customers and perspective customers. Highly profitable and attractive (giving the trend that consumers are increasingly looking for convenient drinks that boost their energy levels), the energy drinks market is highly competitive. A Mintels... If you want to overtake a full essay, order it on our website: OrderCustomPaper.com

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