Effective Use of Humor in Magazine Advertising :: Media Advertising Promotion Essays

Effective intention of Humor in Magazine Advertising The purpose of a time advertisement is to attract the readers attention and hold it considerable enough for the reader to recognize and remember the name brand of the mathematical product being advertised. This is achieved, in many cases, by the use of a comedic form or phrase. These, hopefully, will cause the reader to sit up and discover further into what just made him or her smile or plane laugh. This technique is seen quite often in the pages of the latest issue of ArtByte magazine. ArtByte is a relative newcomer to the world of computer and technology-related magazines. It is aimed at the upper jejune to lower thirties technologically- mind individual who has a somewhat wry experience of humor. Many of the ads in this magazine reflect the idea of ArtByte being aimed at this demographic in their marketing techniques by adding humor to their advertisements. But they take over make an attempt to appeal to the high-tech reader. This makes for an interesting balance of technologically-minded schoolbook and humorously-appealing imagery. Listen.com, for example, makes full use of this technique (15), as does Aquent talent agency (0,1). The author advertisement depicts a young man, with whom the reader is meant to identify, who apparently works at a diner as a short-order cook. But, as a sight gag, instead of flipping the burgers on the fryer in front of him, he has opted to pretend that he is a disk jockey (a symbol of the high-tech, newfangled popular culture) and act as if he were spinning and scratching the said(prenominal) burgers like records on a turntable. The accompanying text reads Theres music everywhere, if you know where to look. This makes for quite the funny image, but most in all probability only to those who would recognize just what he is doing (young, culturally aware, technologically minded individuals). The smaller text, just below the headline reveals that Listen.com is actua lly an online music database that allows the technologically able consumer to (the same demographic targeted by the rest of this magazine) to find and transfer MP3s, an internet-based music format. There are also digital videos, and links to other music-related websites. These features have become a mainstay of the modern internet drug users digital repertoire. These advertised features appeal almost instantly to anyone flavor for a fast and easy way to access music and breeding via the internet.