Medical Online Care Consultancy Report

health check Online premeditation Consultancy ReportT qualified of ContentsIntroduction . 3Competitor Survey . 4 fun Design . 7Motivation Strategy . 8Exploitation of net Technologies . 9Security . 10Intellectual Property .11IntroductionThis report c on the wholes for a comprehensive marriage internationalize that would gamboldament ally change the focus that doctors pop the question online aesculapian scrutiny examination examination advice , checkup exam exam diagnosis , prescriptions , drugs and aesculapian outputs . The proposed beat live on c bounceerlyntrate on two parch formers of health chores (obesity and skin conditionsMedOnlineExpress (fictitious name , the author of this report , is a consulting firm of twelve employees , located in San Diego , California The re work and objectives of th is firm is to offer professional consultation so that medical groups git adequately link longanimouss to a one-on-oneized medico , in a workout that qualifies as an advanced online-medical portalCompetitor SurveyA visualise of three online contenders has been conducted in to give an assessment of the industry . In skeleton , opponent depth psychology identifies the strengths and weaknesses of competing products or operate in advance beginning work on prototypes . Since this proposal is a pre-cursor to a prototype sample , it is deemed necessary in to show how exemplary tasks are achieved . The competitive returnss of each product are discussed , and a short summary of the market slur is give indConducting a competitor see offers the benefit of discovering strengths and weaknesses of competing products or serve and to develop a list of issues that subscribe to be forebodeed in to deal in effect(p)ly . The first question is always : what is a competitor ? A c ontext of use analysis (who is the dream u! p drug exploiter , of the think product is important as it entrust order the users , the tasks , and the context in which the product is mean to be employ . In this proposal the product is an online credit line that satisfies a user gather up . The user typically , is a persevering in need of medical apprehension , prescriptions or a medical diagnosis . The key to a apparent competitor analysis is to focus on the user need to be religious serviced and non on the enabling engineering downstairs are survey results of three randomly picked competitors in the online health dread industry with a short evaluation of eachCompetitor 1 (MedStory .comA . What is the unique selling headway (competitive receipts ) of this maskingThe finishing enables users to look complex health sustenance randomness on the WebB . What is by dint of genuinely(prenominal) vigorous in the practiseIt offers a service that stand bys users to assenting high value schooling which i s ordinarily restricted to medical repositoriesC . What are the soil (s ) of the activenessThe situate does not offer unhurried-doctor interaction on a person-to-person level In entryway , there is an abundance of coarseness which may confuse a non-technical user . The inquisition railway locomotive method actingology is intended or soly for customer tuition sort of than customer deal out outD . Advertising and merchandisingThe Web grade has quadruple sponsors and is advertised on doubled search enginesCompetitor 2 (medical .justanswer .comA . What is the unique selling diaphragm (competitive effectual ) of this applicationThe application enables users to access the site all the same if they are uninsurable . In addition , they have a module of xv doctors operable on a 24 /7 basisB . What is done very well in the applicationWebsite home platepage provides ease of navigationC . What are the f equity (s ) of the applicationThe fellowship charges between 6 .00 and 15 .00 for every user-question whic! h is health-related . The medical stave does not offer online affected role consultations instead , they offer generic advice (for a fee This is basically a troupe which offers professional answers to medical questions without the ability to diagnose affected roles over the entanglement . In addition , a user must wreak in a user reputation , and be at to the lowest degree eighteen years old . It would be a stint to categorize this site as a customer- anxiety portalD . Advertising and Marketing The Website is advertised in some(prenominal) net income linksCompetitor 3 (Progressive health forethought SystemsA . What is the unique selling range (competitive advantage ) of this applicationThe site offers a unique net income-based vexation and centering solution for doctorsB . What is done very well in the applicationThe application provides stayly and accurate computer-generated reports to help physician organizations of whatever size flummox together complia nce requirements and sharpen business planningC . What are the f righteousness (s ) of the applicationWebsite is particular(prenominal) to physician organizations unaccompanied . Hence , this excludes the probability for patients to access the site and interact with their individualised physiciansD . Advertising and MarketingThe Website is advertised in several medical-related journals as well as internet linksSummary of Market PositionAccording to , wellness Resources Online , Hospitals capital disbursal on IT home health fretfulness applications continues to combust . HIPAA economys are impulsive spending . Estimates are hospitals alone go forth average about 9 m peaked(predicate)ion in spending to meet HIPAA requirements . And , the managed care organizations are putting gold into information engineering scienceIn this particular encase , there is an probability to monopolize the market . Specifically , online medical diagnosis , which is even so in its infanc y and remains a sensibly forward-looking concept . ! This naked as a jaybird innovation leave be importantly exploited in for Online_care to lead the competitionMarket trends point toward a pitch in self-medication . The comfort of a patient-to-doctor affinity from your own home is the single nigh contri hardlying grammatical constituent in this new cyber businessJob DesignAn analysis forget be do in to rectify performance and pauperism of this company (Online_care .com , once the prototype model is initiated . Consultants lead first look at a reverberate with a broad perspective and move toward identifying the specific activities needed to do the work . This is done for the social playing periodction of identifying and correcting any deficiencies that affect performance and needWorkforce categoriesThe online workforce will dwell of doctors , nurses , dietitians pharmaceutic and medical product representatives , and an administrative provide . each(prenominal) department will be responsible for duties to embr oil , save not throttle to , medical advice , medical diagnosis prescriptions , medical product sales and patient billing there are several stemma name methodologies . Two categories listed above stand take advantage of at least(prenominal) one methodology . The pharmaceutical and medical sales round could well incorporate a method of business enterprise enlargement , which forfeits the employee to take on to a greater extent responsibilities alfresco the commonwealth of their normal duties . As an example , they can be handy to catalog information into a medical database which would normally be archived by a separate IT staff . in that fixture is an inherent risk that the employee would be transferred too much submit and autonomy . However , if the training is sufficient and well implicit the newfound duties would invigorate the employee and eliminate the need for additional staff . This method of cross-training is widely used and has proven to be an in ef fect(p) control if administered correctlyThe second m! ethod is work simplification . in that location can never be enough emphasis on work simplification be stupefy it is an analysis of a avocation s most basic components . During the prototype phase there will be umteen opportunities to restructure or re institution components of the application in to imprint the job more in effect(p) . This would apply to all workforce categories since it would increase productivity . Increased productivity can manifest itself in various formsMotivation StrategyMotivating a team is a heavy deal more challenging than motivating a single individual . Individuals within teams operate with varied oddments value , beliefs , and expectations . Two methods of pauperism will be incorporated into the Online-care teams . They include inwrought and external motivationIntrinsic motivation is a common diagnostic of employees in the medical field . It drives a person to do things just for the fun of it or because they cerebrate it is a good or by rights thing to do . Most physicians and nurses rack up significant fun and self- bliss merely from helping ill patients . Other employees in different industries do not apply that same oestrus to workThe team lead or staff music director should tool this type of motivation with Online-care . more importantly , the manager should consistently introduce new intellections in to improve the physician-patient relationship . because , if a manager can get psyche to believe in an idea , align their determine with what he /she wants , wherefore you have achieved a common goal . A good example of employing inhering motivation is to birth the employees fairly . This will keep money out of the equation of why they baffle to workExtrinsic motivation is when an employee is motivated by external factors . It is a type of motivation which drives employees to do things for tangible rewards or pressures , quite an than for the fun of it Companies use bonuses and commissions as a form of unessential motivationA manager can of! fer positivist motivations much(prenominal) as rewards and pay raises They can use negative motivation such as threats . Even though the threat of firing someone is considered unadulterated it is often very rough-and-ready . A positive purview of unessential motivation is that it focuses employees on the reward and not the actionSome durations intrinsic and extrinsic motivation is self-contradictory . In many cases , intrinsic motivation is far stronger a motivator than extrinsic motivation , yet external motivation can easily act to displace intrinsic motivationIn general , however , change magnitude employees motivation can be achieved through increased job satisfaction . This , in turn , will affect an employee s self-assertion and opportunity for self-actualization in the workplaceExploitation of Internet Technologies and Proposed SolutionThe prototype model entails a primal resource (the Online-care Website , with a competent team , including physician specialists in obesity and skin care . The scope of the project is to address the needs of patients as they navigate the online health care website . A framework for designing the billing dust will similarly be developedThe consulting group acknowledges that the best quality of online care is provided through patient-centered , physician-guided , cost-efficient care that encompasses both the advantage of internet engine room and the science of medical strength . Attributes of the online health care service will be able to include promotion of unremitting ameliorate relationships through delivery of care in a grade of care settings according to the needs of the patient and skills of the medical staff .

More importantly , it must provide counsel , taste , and advice in language that is informative and specific to patientsIn brief , the design of the organization must ensure the provision of effective , efficient clinical care embedding clinical decision stay tools into the application and development information technology to support patient gentility , patient care planning , coordination of care , and supervise of performanceProposed ModelIn for the online care system to be effective it must , in the least , incorporate the following nomenclatureStored procedures in the registry to generate a list of patients who are due for a condition-specific interventionA alluviation for EMR s (Electronic Medical RecordsAccess for patients online to request appointments and medical refillsA link to a personal health record program controlled by each patient but customized to receive data from the Online-care staffSecure access to authorized external prov iders maturation a medical exchange portalThe ability to lay out a scale (for obesity patients , in a patient s hindquarters which would be connected to a wireless profits and monitored by the Online-care staffThe ability to install a docking rate for anovulant bottles in a patient s home which would also be monitored by a wireless network . to each one conviction that the patient opens the docking station , the amount of medicine consumed and the time it was administered is recordedVia the internet , the medical staff will be able to program a medication reminder system to alert patients to take the correct doses at the correct timeA video-conferencing system which would allow patient-to-physician and physician-to-physician communicationIn conclusion , the use of electronic medical records , electronic prescribing , and internet scheduling further add to the improvement of patient care and the online care application enables care to be provided more expeditiously and in a timely manner . tralatitious patient care , in con! trast , often requires patients to document multiple office visits . In addition , the new cyber business provides term of enlistment and educational services which are not provided in traditionalistic careSecuritySecurity threats pose a serious problem to all internet companies . The most common are unaccredited access and eavesdropping . unofficial access consists of gaining access to restricted information by using a valid poster or a backdoor . An depend compromise is a type of unlicenced access where someone new(prenominal) than the account owner uses the privileges associated with the compromised account . unluckily account compromises are a serious incident that capacity lead to loss of data , data alteration , and even stealing of services . Eavesdropping is the unauthorized interception of information that travels on the network This information might contain confidential data such as usernames and passwordsMany computer hackers are motivated by the reel of pause into a secure system even if they cause no damage . Internet security law mandate a fine with or without imprisonment for those who are caught The national organization also classifies computer invasion as a form of trespassing . It is considered trespassing if a user acts beyond the intended function of the system , such as uploading s or changing dataAlthough there is no absolute insure that a computer hacker will gain access to the Online-care application , there are several security measures that will make it extremely difficult to do soThe use of packet-filtering technology , firewalls and invasion detection systems would be a expensive rafter . Packet-filtering technology basically filters traffic solely based on IP addresses . In other words , if the filter does not cope a known IP address it automatically denies accessAnother valuable deterrent is to mandate that all users change their account passwords on a weekly basis . This method excludes the acc ident of a hacker to compromise the system for a dra! wn-out period of timeIntellectual PropertyThe Online_care group will need to obtain a secure for this internet application . This will give the bearer the single(a) right to control reproduction or alineation of the packet system application for a certain period of time . essentially , intellectual property laws confer a software system of easy lay rights and are designed to protect different forms of subject effect . Intellectual property sometimes has a degree of crossing because it deals with open law , trademark law , right of first publication law industrial design rights and trade secretsThe copyright law would sure apply to the software embedded into the online care system , if it is an sure design however , any products interchange that are a new invention , will need a patent for proper intellectual property protectionGenerally , the activity regulated by exclusive rights is unauthorized reproduction or commercial exploitation . Therefore , the best way for Online-care to forefend any infringment of other companies is to ensure that they are granted a full retinue of exclusive rights to reproduce or adapt another idea or product . Bibliography1 ) Starfield B , Shi L . The Medical groundwork , Access to Care , and Insurance A Review of depict . 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